Bupa appoints TouchDown to UK partnership marketing brief

Posted on 13 April 2011 

Bupa Health and Wellbeing UK has appointed TouchDown, the Brand Dating Agency, to develop its partnership marketing communication plans.

Bupa, the leading international healthcare group is looking to partner with a number of companies in the UK in order to build mutually beneficial relationships. TouchDown’s brief is to find potential partners with a similar brand ethos and customer profile to Bupa, with a view to developing partnerships which will be of benefit to both organisations’ members.

Matt Rowlands, senior retail and partnership marketing manager at Bupa said, “We are looking forward to working with TouchDown, who we feel understand our brand and are best suited to delivering the partnerships required to deliver our objectives.”

Gavan Stewart, founder, TouchDown, based in London commented, “We are thrilled that Bupa has decided to appoint us on a full-time basis. Bupa recognises the power of brand partnerships and strategic alliances and we are committed to helping them achieve their vision.”

Companies interested in finding out about more about partnership opportunities with Bupa should contact TouchDown’s client services director, Angie Macbeath on 020 7395 6010 / angie.macbeath@touchdown-marketing.com