TouchDown Marketing teams up Couples Resorts with Habitat

Posted on 26 May 2011 

Couples Resorts, the couples-only resort operators, were looking for a strong brand partner that could provide coverage across the UK in order to raise awareness of their resorts and drive bookings. TouchDown – The Brand Dating Agency linked Couples Resorts with Habitat, to coincide with their new burst of marketing activity, with a competition offering the chance to win a Caribbean holiday.

“We’re delighted to be working with Habitat,’ said Couples Resorts. ‘We are keen to show UK customers what our resorts have to offer, and are confident that this will raise awareness and drive bookings.”

Couples Resorts offered Habitat customers the opportunity to win an all-inclusive couples’ holiday to the Caribbean. The winning couple will enjoy a week of luxury at a unique boutique-style Couples Resort, in the stunning surroundings of Jamaica.

The competition was promoted in a page advertorial in Habitat’s Love Your Home magazine, which will directed readers to the competition page on Habitat’s website.  115,000 issues of the magazine were distributed with The Sunday Times, and another 30,000 distributed throughout Habitat stores, with 250,000 copies altogether going out across the UK.  The competition was also being promoted via e-newsletters to Habitat’s database of customers.

“We were delighted to be approached by TouchDown, The Brand Agency,” said the Head of Marketing at Habitat. “Their proposal with Couples Resorts offered our customers a fantastic luxury holiday prize, and enabled us to communicate an exclusive follow up to our customers.”

Couples Resorts proudly owns and operates four luxury all-inclusive, adult-only, couples-only resorts on the beautiful island of Jamaica. Each Couples Resort property is an unsurpassed model of the all-inclusive concept. Bold design elements and local inspiration create a laid-back natural setting infused with an authentic Caribbean spirit. For over 30 years, Couples Resorts has delighted guests with outstanding service, exceptional dining and unparalleled value-added experiences. Couples Resorts do not consider themselves part of the mass-market; rather a boutique-style collection of unique resorts in the premium all-inclusive category. They are driven to provide the highest quality product with the most inclusions, all at a competitive price.

Since 1964, Habitat has been challenging the way we think about our living space. Terence Conran created a revolutionary concept, offering ‘young moderns’ a democratic ideal of contemporary design at affordable prices.  Shopping as entertainment, furniture and home accessories from all over the world, mixing the love of one’s home with the joy of colour, food, art and all the good things in life. Habitat as a brand has flourished and evolved with collections that mirror the changing fashions and lifestyles of its customers. Good quality and design mean the world at Habitat. Their passion for creating beautiful, functional products inspires their ever evolving contemporary and iconic ranges. Today the Habitat group is truly a global business with 3 stores in the UK, 27 stores in France, 5 stores in Spain and 5 stores in Germany, in addition to a large distribution network of retail partners.

For more information about Brand Dating, please contact Angie Macbeath on 020 7395 6010