Rugby, Beer, Pies and O2 – Brand Partnership incentives
Posted on 20 February 2012
By Olly Russell, Brand Partnership Manager, TouchDown Marketing
Loyalty. It’s something of great value that any successful business relies upon from consumers. From excellent customer service to clever e-marketing campaigns for the top spenders – it all encourages that feeling of value and individuality rewarding brand loyalty. Nectar have their nationwide loyalty scheme, Boots have their Boots Advantage Card and it doesn’t take much googling to find more than one website that offers cashback if you use their portal to buy products.
Whether it’s a loyal group of facebook fans or Twitter followers, any brand that has a reactive and involved consumer base is making a great step towards generating brand loyalty. Many of us will have our favourite brands that we…
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The need for Brand Partnerships
Posted on 16 February 2012
The need for Partnership Marketing in this current climate is growing stronger and stronger especially with the Olympics on the horizon!
Many brands are looking to partner up with other brands to help boost their brand awareness and by working together to maximise the potential of their customers.
The need for a Partnership Marketing strategy exists when one brand can achieve their goals more effectively by using the complementary strengths of another brand and tapping into their customer base.
What Partnership Marketing means for brands
Partnership Marketing helps brands to promote their services or products using a more cost effective method of creating a brand partnership with another brand.
As we have the Olympics arriving in London in July 2012, many companies have decided to use…
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Brand Partnership blog: To tweet or not to tweet…..
Posted on 13 February 2012
By Gavan Stewart, CEO, Touchdown Marketing
The latest blog from the Brand Partnership CEO at TouchDown Marketing looks into the world of tweeting…..
To tweet or not to tweet……it’s not the question, it’s what to tweet about. Say you follow your favourite movie star, or sports person, I get why you would do that, it’s as if they are sending you personal messages straight to your phone. Even if you follow a company, there would be a logical reason to do this. What I don’t get is the utter rubbish that is tweeted. Don’t get me wrong, I’m not above writing rubbish, some would say it’s all I write and I understand this sentiment. But whilst my fingers hover over my tweet…
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Financial Times