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	<title>TouchDown Marketing</title>
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		<title>Rugby, Beer, Pies and O2 – Brand Partnership incentives</title>
		<link>http://www.touchdown-marketing.com/articles/2012/02/rugby-beer-pies-and-o2-%e2%80%93-brand-partnership-incentives</link>
		<comments>http://www.touchdown-marketing.com/articles/2012/02/rugby-beer-pies-and-o2-%e2%80%93-brand-partnership-incentives#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:44:20 +0000</pubDate>
		<dc:creator>Heather Booth</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=206</guid>
		<description><![CDATA[By Olly Russell, Brand Partnership Manager, TouchDown Marketing
Loyalty. It’s something of great value that any successful business relies upon from consumers. From excellent customer service to clever e-marketing campaigns for the top spenders – it all encourages that feeling of value and individuality rewarding brand loyalty. Nectar have their nationwide loyalty scheme, Boots have their Boots Advantage Card and it doesn’t take much googling to find more than one website that offers cashback if you use their portal to buy products.
Whether it’s a loyal group of facebook fans or Twitter followers, any brand that has a reactive and involved consumer base is making a great step towards generating brand loyalty. Many of us will have our favourite brands that we<a href="http://www.touchdown-marketing.com/articles/2012/02/rugby-beer-pies-and-o2-%e2%80%93-brand-partnership-incentives"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>The need for Brand Partnerships</title>
		<link>http://www.touchdown-marketing.com/articles/2012/02/the-need-for-brand-partnerships</link>
		<comments>http://www.touchdown-marketing.com/articles/2012/02/the-need-for-brand-partnerships#comments</comments>
		<pubDate>Thu, 16 Feb 2012 17:48:49 +0000</pubDate>
		<dc:creator>Heather Booth</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[partnership marketing]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=200</guid>
		<description><![CDATA[The need for Partnership Marketing in this current climate is growing stronger and stronger especially with the Olympics on the horizon!
Many brands are looking to partner up with other brands to help boost their brand awareness and by working together to maximise the potential of their customers.
The need for a Partnership Marketing strategy exists when one brand can achieve their goals more effectively by using the complementary strengths of another brand and tapping into their customer base.
What Partnership Marketing means for brands
Partnership Marketing helps brands to promote their services or products using a more cost effective method of creating a brand partnership with another brand.
As we have the Olympics arriving in London in July 2012, many companies have decided to use<a href="http://www.touchdown-marketing.com/articles/2012/02/the-need-for-brand-partnerships"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>Brand Partnership blog: To tweet or not to tweet&#8230;..</title>
		<link>http://www.touchdown-marketing.com/articles/2012/02/brand-partnership-blog-to-tweet-or-not-to-tweet</link>
		<comments>http://www.touchdown-marketing.com/articles/2012/02/brand-partnership-blog-to-tweet-or-not-to-tweet#comments</comments>
		<pubDate>Mon, 13 Feb 2012 13:00:18 +0000</pubDate>
		<dc:creator>Heather Booth</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=197</guid>
		<description><![CDATA[By Gavan Stewart, CEO, Touchdown Marketing
The latest blog from the Brand Partnership CEO  at TouchDown Marketing looks into the world of tweeting&#8230;..
To tweet or not to tweet……it’s not the question, it’s what to tweet  about.  Say you follow your favourite movie star, or sports person, I get why you would do that, it’s as if they are sending you personal messages straight to your phone. Even if you follow a company, there would be a logical reason to do this. What I don’t get is the utter rubbish that is tweeted. Don’t get me wrong, I’m not above writing rubbish, some would say it’s all I write and I understand this sentiment. But whilst my fingers hover over my tweet<a href="http://www.touchdown-marketing.com/articles/2012/02/brand-partnership-blog-to-tweet-or-not-to-tweet"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>Brand Partnership Dating – Comfortable Relationship or Match Made in Heaven?</title>
		<link>http://www.touchdown-marketing.com/articles/2012/02/brand-partnership-dating-%e2%80%93-comfortable-relationship-or-match-made-in-heaven</link>
		<comments>http://www.touchdown-marketing.com/articles/2012/02/brand-partnership-dating-%e2%80%93-comfortable-relationship-or-match-made-in-heaven#comments</comments>
		<pubDate>Fri, 10 Feb 2012 12:40:47 +0000</pubDate>
		<dc:creator>Heather Booth</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand dating]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=193</guid>
		<description><![CDATA[By Olly Russell, Brand Partnership Manager, TouchDown Marketing
‘Brand Dating’ – An interesting term for many who come across it. How can we compare brand partnerships to the dating process? Are there any similarities and differences?
Without meaning to sound like ‘Swiss Tony’ from The Fast Show (showing my age) finding the right brand partnership for the client is a lot like finding the right partner in real life. You may have to do lots of prospecting, putting yourself across in the best possible light whilst showing that you share similar goals, ideals and are compatible with each other. After all, relationships are essentially partnerships of two like minded individuals who realise they work well together and are stronger as a result.
Brand partnerships work<a href="http://www.touchdown-marketing.com/articles/2012/02/brand-partnership-dating-%e2%80%93-comfortable-relationship-or-match-made-in-heaven"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>Partnership Marketing Blog: Suckling pigs shivering in a winter breeze</title>
		<link>http://www.touchdown-marketing.com/articles/2012/02/partnership-marketing-blog-suckling-pigs-shivering-in-a-winter-breeze</link>
		<comments>http://www.touchdown-marketing.com/articles/2012/02/partnership-marketing-blog-suckling-pigs-shivering-in-a-winter-breeze#comments</comments>
		<pubDate>Wed, 08 Feb 2012 18:58:36 +0000</pubDate>
		<dc:creator>Heather Booth</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partnership marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=190</guid>
		<description><![CDATA[By Gavan Stewart, CEO, Touchdown Marketing
Another week or so in the world of partnership marketing, and it never fails to impress me as to how our whole world is changing. That sounds like a pompous statement but if I put this into context it’s more a case of, ‘how the whole world of marketing is changing’. A perfect example of this is how my middle daughter, who has just turned 15, said to me before Christmas,  ‘nobody texts anymore Dad, it’s all bbm, Kik, Viber and facebook messages’, what about twitter I said. ‘mmm that’s a bit boring and for celebrities’.
I got her an iphone 4s for Christmas and bearing in mind this is a typical teenager that walks around<a href="http://www.touchdown-marketing.com/articles/2012/02/partnership-marketing-blog-suckling-pigs-shivering-in-a-winter-breeze"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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