Brand Partnership blog: To tweet or not to tweet…..

Posted on 13 February 2012

By Gavan Stewart, CEO, Touchdown Marketing
The latest blog from the Brand Partnership CEO at TouchDown Marketing looks into the world of tweeting…..
To tweet or not to tweet……it’s not the question, it’s what to tweet about. Say you follow your favourite movie star, or sports person, I get why you would do that, it’s as if they are sending you personal messages straight to your phone. Even if you follow a company, there would be a logical reason to do this. What I don’t get is the utter rubbish that is tweeted. Don’t get me wrong, I’m not above writing rubbish, some would say it’s all I write and I understand this sentiment. But whilst my fingers hover over my tweet…

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Brand Partnership Dating – Comfortable Relationship or Match Made in Heaven?

Posted on 10 February 2012

By Olly Russell, Brand Partnership Manager, TouchDown Marketing
‘Brand Dating’ – An interesting term for many who come across it. How can we compare brand partnerships to the dating process? Are there any similarities and differences?
Without meaning to sound like ‘Swiss Tony’ from The Fast Show (showing my age) finding the right brand partnership for the client is a lot like finding the right partner in real life. You may have to do lots of prospecting, putting yourself across in the best possible light whilst showing that you share similar goals, ideals and are compatible with each other. After all, relationships are essentially partnerships of two like minded individuals who realise they work well together and are stronger as a result.
Brand partnerships work…

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Partnership Marketing Blog: Suckling pigs shivering in a winter breeze

Posted on 8 February 2012

By Gavan Stewart, CEO, TouchDown Marketing
Another week or so in the world of partnership marketing, and it never fails to impress me as to how our whole world is changing. That sounds like a pompous statement but if I put this into context it’s more a case of, ‘how the whole world of marketing is changing’. A perfect example of this is how my middle daughter, who has just turned 15, said to me before Christmas, ‘nobody texts anymore Dad, it’s all bbm, Kik, Viber and facebook messages’, what about twitter I said. ‘mmm that’s a bit boring and for celebrities’.
I got her an iphone 4s for Christmas and bearing in mind this is a typical teenager that walks around…

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